“I Love New York”

I ♥ New York. This simple, yet powerful sentence is the symbol of New York that resonates with millions of people around the world. Designed by Milton Glaser, this logo has transformed the city of New York and has been adapted into a feeling of love and unity.

The beauty of the "I Love New York" logo is in its simplicity.  With the simple, yet bold design, Glaser captured the essence of the city of New York. The bold typography and the iconic heart symbol evoke feelings of affection and connection towards New York City.  

In New York in the 1970s, there was a financial crisis, economic decline, social unrest, and a rise in crime. During this time, the logo emerged as a beacon of hope for the people of the city, and the city itself. The design displayed the city's resilience in the face of adversity, while spreading a message of love to its people.

With this design, Milton Glaser changed the city and today spreads love to other cities all over the world. With this logo, your senses are engaged.  You see the vibrant red that evokes a feeling of love. You feel a sense of community and unity. You hear the sounds of the busy people and traffic of New York. You smell the street food and taste the New York-style pizza. The logo triggers memories and emotions that remind you of the place and people you love. Today, there are cities all over the world with their own spin on Glaser’s design. You can find merchandise at tourist shops that say I ♥ Paris, I ♥ London, I ♥ Rome, I ♥ Milan. Any city you think of, you can most likely find I ♥ [insert city] merchandise. The logo has been embraced, admired, and adapted all over the world.